RFM Segmentation of Customers

Discover a simple, meaningful way to segment your customers. At Advanced Distribution Partners, we make efficient and effective customer segmentation our business.

Our Advanced Distibution software gives you a valuable means to categorize your customer by Recency, Frequency and Monetary Value (RFM) Segmentation. Simply stated, you segment your customers based on how recently they purchased from you, the frequency of their purchases and the monetary value of their purchases. Effortlessly tailor promotions to each segment of your customers’ buying behaviors with our user-friendly Advanced Distribution software.